I had the pleasure of working on the launch of RITZ's limited-edition Buttery-er Flavored Crackers, inviting fans to embrace the concept of "Live Buttery-er." Infused with an enhanced buttery flavor, these crackers are designed to elevate the snacking experience for enthusiasts nationwide.

To commemorate this indulgent release, RITZ collaborated with renowned jewelry designer Greg Yüna to create a stunning 24-karat solid gold bar shaped like a stick of butter, valued at approximately $100,000. This unique prize offers fans a chance to fully embrace the "Live Buttery-er" lifestyle.

This campaign featured multiple activations, including a promotional video, direct mail piece, and a prize in the form of a gold bar shaped like butter. In this project, I contributed to the concept development and design of the physical mailer, collateral card, and a custom butter wrapper for the photoshoot of the gold bar.