American sports leagues have increasingly embraced a global audience, evident in the growing number of international players and the expansion of games played overseas.

In response to the feeling that Ireland is being overlooked, Jameson Irish Whiskey has partnered with former NFL quarterback Ryan Fitzpatrick for a campaign aimed at bringing a professional football game to Dublin, the birthplace of Jameson.

As head of Social Media Design for this campaign, I conceptualized and executed a series of dynamic posts across various social platforms. This involved leveraging visual storytelling and design principles to craft content that not only engaged audiences but also amplified the campaign's overall impact.