For this assignment, I was responsible for designing all collateral and merchandise for the NEXXUS Dry Shampoo feature event. The event took place at the Humming Puppy yoga studio in NYC and allowed media attendees to experience the new products while enjoying a zen yoga class. For the design, the brand wanted to use a blush pink palette and simple yet elegant typography to help the product stand out. The assets I created included menus, welcome cards, photo walls, the “Flexx & Refresh” lockup design, and more. Working closely with the production lead, we ensured the event was a fun and exciting experience for all guests.