The HALLS brand is infusing 'Big Energy' into this year's cold, cough, and flu season by collaborating with Grammy-nominated Atlanta rapper Latto to revitalize the inspirational 'pep talks' featured on HALLS cough drop wrappers. This campaign marks the first refresh of these motivational messages in over a decade, positioning HALLS as a contemporary and engaging choice for consumers. Fans can explore the new limited-edition wrappers available on Amazon by purchasing the Latto x HALLS Honey Lemon Share Jar.

In this campaign, I contributed to the design of a limited-edition mailer that housed a jar of custom cough drops, a blanket featuring unique sayings authored by Latto, and a collateral card to wrap the whole thing up (see what I did there ;).