As a member of the creative team for Excedrin at Weber Shandwick, I was responsible for developing a series of organic social media posts designed to engage with current cultural trends and enhance the brand's relevance. Collaborating closely with a copywriter, I conceptualized and crafted visually compelling content inspired by various significant cultural events, including Father's Day, Groundhog Day, and the release of Taylor Swift's The Tortured Poet's Department album, among others.