Anheuser-Busch takes pride in being the first company to introduce U.S. Farmed certified brands to retail shelves nationwide, beginning with its leading products: Busch, Busch Light, Budweiser, Bud Light, and Michelob ULTRA. This certification, developed by American Farmland Trust, simplifies the process for consumers to select products that support American farmers. By choosing locally sourced beer, consumers can contribute to the vitality of U.S. agriculture and ensure its sustainability for future generations.

Weber's creative team played a key role in developing numerous assets for the launch, encompassing the visual brand identity, seal, and a range of digital and print collateral. In this project, I was tasked with implementing and designing the visual style of the program across various platforms, including truck wraps, digital screen advertisements, billboards, and additional materials.