Naturally U Brand Identity
Naturally U is the convenience store of the future. This store was designed by two different classes who were tasked with designing the future of convenience stores. Naturally U embodies six different pillars,
Sustainable:
The store of the future will be green, leaving no carbon footprint behind and offering the best service to customers while servicing the world.
Effortless:
The store will be effortless, offering customers the most natural experience without causing stress or boredom.
Elegant:
Naturally U is elegant; with its lush green environment and calming sounds of water, the customer will be relaxed and enjoy their shopping experience.
Convenient:
Whether you are in a rush or looking to browse, Naturally U offers an experience that is catered perfectly for you.
Personal:
And on that note, the store is personal. Naturally U adapts to your individual needs and helps you get through the store at your pace.
Accessible:
Naturally U is accessible to everyone. The store knows where you may need help and will learn how you experience the world by catering an experience that works just for you.