Let's get salty! For the 2024 Super Bowl, RITZ tasked us with creating an unforgettable commercial spot with some fun merch and mailers to go along with it. With this, we created The Salty Club, located in one of the saltiest places we could think of, the Salt Flats in Utah.

Every club needs its merch for people to rep, so on my team, I was in charge of creating different merch items like coach jackets, stickers, and much more. I was also in charge of working with our vendor partners, choosing materials and print styles, and ensuring our vendors were printing at the highest quality possible.