Liquid I.V.:
Super Bowl Campaign 2026
We were asked to create an earned moment for the Super Bowl that would tease Liquid I.V. ’s iconic singing-toilet Super Bowl Spot. We brought in the star of the Netflix hit KPOP Demon Hunters, EJAE, to help make this happen. We filmed multiple streams of content, including a tiny vanity concert.
ALBUM COVER DESIGN
Working with the team to build out the teaser song album cover using imagery from the photo/video shoot we had with EJAE.
VIDEO ART DIRECTION
Working with the other creatives on building out the visual look & feel for the tiny concert recording. Although I did not edit this directly, I still worked with the team to build out the visuals for the video.
Tiny vanity concert results
Our Tiny Vanity Concert teaser with EJAE, ignited early buzz, generating over 400K+ views in 24 hours.
national rehydration day post
Alongside the Super Bowl teaser and the spot, I also created an infographic that launched on National Rehydration Day to highlight the importance of hydration.
